I'm developing an e-service website that its monetization model is via paid membership. Beside quality service and content, because I'm serving them for a high fee, I want to make them feel like it is a personal, unparalleled kind of service and I want to spend money for creating things that I give them after their registration such as a beautiful physical membership card so that I can use the effect of mouth-words better and beside that let them be proud about the service. I've tried my best to develop the site experience classy and I'm looking for things in real world to send them after their registration (such as membership card and a small paper tutorial). What are your suggestions? Have you seen things like this before that a website sends you some physical things for making you more loyal and/or something like that?

Please kindly share your experiences/suggestions.